Senior advisor at McKinsey & Co in Oslo. Previously, Olav was CEO at Plantagen and for eleven years active in SATS. Olav was CEO most of the time at SATS.

Shareholding in the company : -

CFO of Nordic Choice Hotels. Trine was previously CFO of Optimera Norge and has extensive experience as a consultant in governance, internal control and process improvements, including within PwC.

Shareholding in the company: -

Ludvig Goliath Carlson is Growth & Strategy Manager at SBAB Bank AB (publ), where he is responsible for customer acquisition and growth strategy in mortgages and savings. He has a background as a strategy and growth consultant at United Minds with experience in brand, business and product development.

Shareholding in the company: 5,351,600 shares in the Company through a related legal entity (Axel H. Ågren Placering AB)

Own consultant within in retail. Former CEO of Runsvensgruppen AB, Director Sales & Operations ICA AB. He has also been the CEO and partner of the pharmacy chain Medstop, CEO of Adara AB (a subsidiary to Apoteket AB) as well as the CEO of the restaurant wholesaler Dalbergs Gross.

Shareholding in the company: 110,251 shares

Viktor is co-founder and Country Manager Sweden at Splay, a digital media company specialising on social media. Viktor has previously been a Commercial Project Manager at Meter Film & Television and has a Bachelor in Business from Uppsala University.

Shareholding in the company: -

Shareholding in the company: 6,565,290