Trine Lise Marsdal
Born 1974
CFO of Nordic Choice Hotels. Trine was previously CFO of Optimera Norge and has extensive experience as a consultant in governance, internal control and process improvements, including within PwC.
Shareholding in the company: -
Göran Carlson
Born 1957
Entrepreneur with his own investment operations, inter alia through Ushi Limited, in both listed and unlisted companies. Göran Carlson has previously been the CEO of Ur & Penn, CEO and owner of Department & Stores, founder and vice chairman of the board of the pharmacy chain Medstop, as well as chairman of the board of the listed company Haldex AB.
Current board positions include assignments as vice chairman of the board of Svenskt Tenn as well as board member of Haldex AB, Björn Borg AB and BudBee AB.
Shareholding in the company: 2,865,925 through company
Fredrik Söderberg
Born 1972
Own consultant within in retail. Former CEO of Runsvensgruppen AB, Director Sales & Operations ICA AB. He has also been the CEO and partner of the pharmacy chain Medstop, CEO of Adara AB (a subsidiary to Apoteket AB) as well as the CEO of the restaurant wholesaler Dalsbergs Gross.
Shareholding in the company: 10,000 shares
CFO of Nordic Choice Hotels. Trine was previously CFO of Optimera Norge and has extensive experience as a consultant in governance, internal control and process improvements, including within PwC.
Shareholding in the company: -
Entrepreneur with his own investment operations, inter alia through Ushi Limited, in both listed and unlisted companies. Göran Carlson has previously been the CEO of Ur & Penn, CEO and owner of Department & Stores, founder and vice chairman of the board of the pharmacy chain Medstop, as well as chairman of the board of the listed company Haldex AB.
Current board positions include assignments as vice chairman of the board of Svenskt Tenn as well as board member of Haldex AB, Björn Borg AB and BudBee AB.
Shareholding in the company: 2,865,925 through company
Own consultant within in retail. Former CEO of Runsvensgruppen AB, Director Sales & Operations ICA AB. He has also been the CEO and partner of the pharmacy chain Medstop, CEO of Adara AB (a subsidiary to Apoteket AB) as well as the CEO of the restaurant wholesaler Dalsbergs Gross.
Shareholding in the company: 10,000 shares
Viktor Linnell
Born 1988
Viktor is co-founder and Country Manager Sweden at Splay, a digital media company specialising on social media. Viktor has previously been a Commercial Project Manager at Meter Film & Television and has a Bachelor in Business from Uppsala University.
Shareholding in the company: -
Johan Ahldin
Board member since 2021.
Viktor is co-founder and Country Manager Sweden at Splay, a digital media company specialising on social media. Viktor has previously been a Commercial Project Manager at Meter Film & Television and has a Bachelor in Business from Uppsala University.
Shareholding in the company: -