Actic has a wide offer for all training needs, which appeals to a wide customer group. Members have access to individual training in gyms, bathhouses, PT, group training sessions, outdoor training and digital training through Actic Anywhere. The offer always includes a high level of service from experienced and certified staff, which means a great advantage for customers. The training experience is further enhanced through the online interface that the customer has access to, with the opportunity to book training sessions and follow training activities online, among other things.
Membership
Through their Actic membership, the customer gets access to individual strength and conditioning training in the gym department, all available group training sessions, outdoor training, training through Actic's digital app Actic Anywhere, any swimming pool and two free sessions with PT or instructor. At facilities where PT is not available, members always have free access to an instructor in the gym. To meet customers' training requirements and changing needs, several options for membership are offered.
Personal training
Actic offers PT sessions with certified training instructors at almost all Stand-Alone facilities and at a number of Gym & Bad facilities in Sweden and Norway, and this is also under development in Germany. The PT offer includes individual sessions and group training sessions as well as weight loss programs with nutrition counseling. The PT offer offers many benefits both for customers and for Actic. Customers receive support in setting PT goals and creating individually tailored training programs, which in many cases exposes the customer to new types of training. With the help of PT, the probability is higher that the customer achieves their training goals through motivation, inspiration, feedback and follow-up from the personal trainer. The customer exercises more often and thus gets a healthier lifestyle.
Bath
Access to bathhouses is included in the membership card and can be used at approximately 60 percent of Actic's facilities. Thus, members can supplement their gym training, PT and group training with the benefits of swimming. The bath offer includes the possibility of individual advice from PT and instructors regarding training and schedule. In addition, Actic offers its members access to water aerobics and swimming school training in collaboration with the municipalities.
Group training
Actic has, at most of its facilities, a large range of group training sessions which are included in the membership. At some gyms, up to 50 percent of the member base participates in some form of group training, which leads to greater loyalty among the members. The wide range of group training sessions makes it possible for all customers to find a session that suits their training plan and goals. The sessions offered are, for example, core, aerobics, water aerobics, dance, pilates, spinning, yoga and zumba.
Digital training
Actic Anywhere is Actic's digital platform for training with everything from PT-online to counseling and pre-selected training programs. So far, Actic Anywhere has had a very positive reception and we see great opportunities to further develop the offer in 2021.
Outdoor training
Our outdoor training concept Actic Outdoor box is still popular with fully booked classes and which covers a demand for loaded training outdoors. Therefore, in the spring of 2021, Actic will increase its investment in outdoor training with Actic Outdoor Box with a further 20 locations in Sweden, one location in Norway and one location in Germany.
Sales of goods and additional services
Actic's offering for goods and related services, which has historically not been a focus area, is continuously developed and improved to meet rising demand from customers. The offer includes both simple dietary supplements that are available at the facilities, such as energy bars and energy drinks, as well as training clothes that are sold via an online store. Training clothes and various other training products are developed in collaboration with a third-party developer. At several facilities, Actic has, provided that there are unused spaces in the premises, initiated collaborations with, for example, local cafés and physiotherapists to maximize the utilization of the premises.
Company sales and offer
Actic has a well-established organization for sales to companies, which mainly focuses on larger companies that are often located near one of Actic's facilities. The corporate offer consists of two products: corporate packages, which include training sessions with the employees, and sales of membership to the corporate customer's employees. In most cases, corporate customers' employees are offered a group training package at an Actic facility, but in some cases the training can be carried out in the corporate customer's own premises.
Actic Academy
Actic Academy enables and strengthens Actic's offer as it constitutes Actic's own internally developed educational institute. It was founded in 2015 with the aim of developing and professionalizing Actic's employees' actions in accordance with Actic's core areas. We train and further train those who are or want to become a gym instructor, group training instructor, personal trainer and those who work with swimming at our full-service facilities. In 2016, Actic also developed its Stage 1 training program for instructors by combining traditional teaching with e-training. As of 2018, Actic Academy Online has been available to all employees within Actic.