Actic is a northern European operator of wellness facilities with a focus on Sweden, Norway and Germany. We operate 173 gyms, whereof 101 in bathing facilities, have a rapidly growing outdoor offering, a digital offering through Actic Anywhere and 184,000 members. Sales in 2021 amounted to SEK 629 million and EBITDA to SEK 153 million.
Anna Eskhult, acting CEO of Actic comments;
“New working habits and digital development mean that the way we exercise is changing at a rapid pace. Covid-19 has accelerated the development and leads with a high probability to that more people will work from home even after the current pandemic. The development leads to everyday health, proximity to the gym where you live and opportunities for social interaction in connection with exercise becoming more important than before for our customers.
The digital maturity also leads to more and more people starting their customer journey with Actic online and enables new forms of training. We therefore develop our business model at a rapid pace, to fully meet our customers' new needs.
At the end of 2020, we launched Actic Anywhere in all countries, which is our digital platform for training with everything from PT-online to counseling and pre-selected training programs, and in 2021 the offer will be further developed.
Our outdoor training concept Actic Outdoor box is still popular with fully booked classes and which covers a demand for training with weights outdoors. Therefore, during the spring we will also increase the investment in outdoor training with Actic Outdoor Box with another 20 locations in Sweden, one location in Norway and one location in Germany.
The above is just the beginning of a journey towards an omnichannel offer that is based on customers' changing preferences, where exercise for more and more people becomes a health issue that should be a natural part of life where we are in everyday life. We will lead this development.”